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1 investment advertisement
рекл. инвестиционное рекламное объявление (рекламное объявление, предлагающее инвестировать средства в какой-л. проект)Англо-русский экономический словарь > investment advertisement
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2 investment
сущ.1) эк., часто мн. инвестиция, капиталовложение, капитальное вложениеа) (ресурсы, вкладываемые в создание производственных или потребительских благ; как правило, имеется в виду вложение денег, но могут подразумеваться также материальные или трудовые ресурсы; в русском языке часто употребляется во множественном числе)to attract investment into [to\] a region — привлекать инвестиции в регион
to attract investment from individual, bank and corporate investors — привлекать инвестиции со стороны индивидуальных, банковских и корпоративных инвесторов
Our aim is not only to attract investment to the UK but to keep it here too. — Наша цель не только привлечь инвестиции в Великобританию, но и удержать и их в стране.
France attracts 9% of all foreign investment in OECD countries. — Франция привлекает 9% всех иностранных инвестиций в странах ОЭСР.
investment market — инвестиционный рынок, рынок инвестиций
See:alternative investment, brownfield investment, capital investment, cash investment, cash-equivalent investment, collective investments, current asset investment, debt investment 3), direct investment, domestic investment, environmental investment, equity investment 2) б), financial investment, fixed asset investment, follow-up investment, foreign investment, greenfield investment, industrial investments, intangible investment, international investment, inventory investment, leveraged investment, money market investment, mutual investments, passive investments, portfolio investment, real estate investment, real investment, shared investment, strategic investment, tangible investment, unquoted investment, viatical investment, assumed investment return, guaranteed investment contract, investment adviser, investment analyst, investment bond, investment insurance, investment manager, investment position, return on investment, investment-linked annuity, investor, investee, reinvestment, disinvestmentб) (инструмент, с помощью которого осуществляется вложение средств, напр., облигация, акция и т. п.)You can choose funds that invest in money market investments such as treasury bills, income investments such as bonds, or equity investments such as stocks of large corporations. — Вы можете выбрать фонды, которые вкладывают средства в инвестиционные инструменты денежного рынка (напр., казначейские векселя), в доходные инвестиционные инструменты (напр., облигации) или в долевые инвестиционные инструменты (напр., акции крупных корпораций).
Syn:See:debt investment 2), equity investment 2), а hybrid investment, investment advertisement, investment advertising, investment market, life of investment2) эк. инвестирование, вложение (помещение капитала в физические или финансовые активы с целью получения прибыли)to carry out investment — осуществлять инвестиции [капиталовложения\]
to promote investment — стимулировать инвестиции [капиталовложения\]
See:continuing investment, ethical investment, investment banker, investment broker, investment company, investment dealer, investment group, investment policy, investment trust, Canada Pension Plan Investment Board, before-tax rate of return, hoarding, consumption3) общ. затраты, вложения (затраты какого-л. ресурса)The work also requires a huge investment of time. — Работа также требует огромных затрат времени.
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капиталовложение (инвестиция): 1) помещение средств в финансовые активы для получения процентов и дивидендов, а также в надежде на рост стоимости активов; подразумевается, что сохранность основной суммы инвестиций имеет принципиальное значение (в отличие от спекуляции); инвестиции могут быть финансовыми (вложение денег) или состоять в усилиях, затраченном времени; 2) покупка машин, оборудования, недвижимости.* * ** * *Инвестиция, инвестирование. . Словарь экономических терминов .* * *1. совокупность затрат, реализуемых в форме долгосрочных вложений капитала в промышленность, сельское хозяйство, транспорт и др. с отсроченной отдачей2. вложение капитала внутри страны или заграницей в предприятия промышленности, транспорта и т. п. с целью получения прибыли -
3 advertisement
сущ.1) рекл. реклама, рекламное объявление; объявление (сообщение о предлагаемых товарах или услугах, предстоящих событиях и т. д., размещенное в прессе, на радио или телевидении, в интернете и т. п.)to insert [place, post, run\] an advertisement — разместить рекламу
...quarter page black and white advertisement — черно-белое рекламное объявление на четверть страницы
ATTRIBUTES: alternative 2. 3), cooperative 2. 1), deceptive, false 1. 4), full page, full-page, half page, half-page, quarter page, quarter-page, local 1. 1), small-space, test 3. 1)
Syn:See:air advertisement, all-text advertisement, alternative advertisement, bargain advertisement, bargain-sales advertisement, black and white advertisement, black-and-white advertisement, bleed advertisement, blind advertisement, block advertisement, borderless advertisement, box advertisement, boxed advertisement, broadcast advertisement, broadside advertisement, buried advertisement, business advertisement, charity advertisement, cinema advertisement, classified advertisement, classified advertisements, classified display advertisement, color advertisement, colour advertisement, comic-strip advertisement, commercial advertisement, consumer advertisement, convincing advertisement, co-op advertisement, cooperative advertisement, corporate advertisement, corrective advertisement, counter advertisement, cover advertisement, deceptive advertisement, direct-action advertisement, display advertisement, double-truck advertisement, drop-in advertisement, exchange advertisement, false advertisement, film advertisement, follow-up advertisement, fractional-page advertisement, framed advertisement, free advertisement, front page advertisement, gatefold advertisement, house advertisement, idea advertisement, illuminated advertisement, illustrated advertisement, industrial advertisement, informative advertisement, inside advertisement, inside transit advertisement, introductory advertisement, investment advertisement, island advertisement, job advertisement, joint advertisement, keyed advertisement, local advertisement, mail-order advertisement, mobile advertisement, movie advertisement, open advertisement, outdoor advertisement, paid-for advertisement, pop-up advertisement, press advertisement, print advertisement, printed advertisement, problem-solution advertisement, public relations advertisement, public service advertisement, public interest advertisement, radio advertisement, recruitment advertisement, reminder advertisement, repeat advertisement, retail advertisement, screen advertisement, self-advertisement, semi-display advertisement, slice-of-life advertisement, small-space advertisement, soft-selling advertisement, solus advertisement, teaser advertisement, television advertisement, testimonial advertisement, tie-in advertisement, tombstone advertisement, trade advertisement, transit advertisement, two-page advertisement, walking advertisement, want advertisements, advertisement column, advertisement copy, advertisement dummy, advertisement file, advertisement hoarding, advertisement matrix, advertisement originator, advertisement page, advertisement panel, advertisement performance, advertisement rate, advertisement recognition, advertisement size, advertisement space, advertisement test, commercial, advertising, advertecture2) рекл. = advertising 3),See:
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реклама, рекламное объявление в газете, рекламная листовка или видео-, радиоролик.* * *рекламное объявление, сообщениеинформация, подготовленная для размещения в выбранных средствах распространения рекламытж. ad/ads -
4 manager
сущ.сокр. mgr1) упр. менеджер, управляющий, руководитель, директор, заведующий (лицо, осуществляющее руководство людьми, управление процессами, распоряжение имуществом и т. п.; первоначально термин использовался в основном в частном секторе, однако позже стал применяться и в области государственного управления)Syn:See:absentee manager, account manager, accounting manager, accounts manager, acting manager, administrative manager, advertisement manager, advertising agency manager, advertising manager, advertising production manager, alternative asset manager, area manager, artist's manager, asset manager, assistant manager, assistant to manager, bank manager, benefits manager, booking manager, branch manager, branch office manager, brand manager, building manager, business manager, business promotion manager, CDO asset manager, CDO manager, change manager, circulation manager, claim manager, claims manager, comanager, co-manager, combination export manager, commercial manager, commissary manager, compensation manager, contract manager, customer service manager, data processing manager 1), debt manager, department manager, departmental manager, deputy manager, design manager, display manager 1), district manager, divisional manager, economic manager, employee benefits manager, employee welfare manager, employment manager, engineering managers, entrepreneurial manager, estate manager, executive manager, export manager, export sales manager, factory manager, factory services manager, farm manager, field district manager, field sales manager, finance manager, financial manager, first-line manager, fishery manager, floor manager, functional manager, fund manager, general manager, goods manager, group brand manager, group manager, house manager 1), &2, human resources manager, insurance claim manager, insurance claims manager, insurance manager, integrating manager, interim manager, inventory manager, investment manager, joint manager 1), junior manager, knowledge manager 1) а), labor relations manager, labour manager, line manager, list manager 1), &2, location manager, lodging managers, mailing list manager, market manager, marketing administration manager, marketing manager, marketing research manager, material control manager, media manager 1), middle manager, money manager, national sales manager, new product manager, new products manager, non-owning manager, office manager, one-minute manager, operating manager, operations manager, owner-manager, paid manager, parts manager, pension manager, pension plan manager, pension scheme manager, pensions manager, personal manager, personnel manager, planning manager, plant manager, portfolio manager, primary care manager, procurement manager, procurement services manager, product development manager, product group manager, product line manager, product manager, product promotion manager, product sales manager, production control manager 1), production manager, production theatrical manager, professional manager, program manager 1), project manager, promotion manager, promotional manager, property manager, public relations managers, purchasing manager, quality control manager, quality manager, ranch manager, real estate asset manager, regional manager, regional sales manager, relationship manager, research manager, risk manager, run-off manager, safety manager, sales managers, sales promotion manager, security manager, senior manager, service manager, shift manager, special manager, staff manager, 1), stockroom manager, sub-manager, supplies manager, syndicate manager, system manager 1), technical manager, technology manager, top manager, traffic manager, training manager, transportation manager, turnaround manager, unit manager, upper manager, value stream manager, vice-manager, works manager, manager's assistant, manager's fee, manager's job, manager's performance, manager's qualities, Lewis v. BT Investment Managers, Inc., Lewis v. BT Investment Managers, Inc., Lewis v. BT Investment Managers, Inc., Lewis v. BT Investment Managers, Inc., Lewis v. BT Investment Managers, Inc., Lewis v. BT Investment Managers, Inc., Lewis v. BT Investment Managers, Inc., Lewis v. BT Investment Managers, Inc., Lewis v. BT Investment Managers, Inc., Lewis v. BT Investment Managers, Inc., Lewis v. BT Investment Managers, Inc.2) комп. администратор; менеджер; распорядитель; диспетчер (компьютерная программа либо устройство, предназначенное для автоматической организации данных, управления другими устройствами или программами)Syn:See:data processing manager 2), display manager 2), house manager 2), б, knowledge manager 2) б), list manager 3) б), media manager, production control manager 2), program manager 2), 2), system manager 2)3) фин., банк. банк-организатор займа*, управляющий банк* (банк, входящий в группу организаторов размещения нового выпуска ценных бумаг или синдицированного кредита; может быть главным организатором или одним из организаторов)See:
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менеджер, управляющий: 1) лицо, осуществляющее оперативное руководство компанией или ее подразделением; 2) банк - организатор займа, в отличие от простого участника синдиката; может быть главным организатором (лид-менеджер) или одним из организаторов (коменеджер); см. co-manager;* * *руководитель; менеджер; участник синдиката по размещению ценных бумаг (о банке). . Словарь экономических терминов . -
5 rapport
rapport [ʀapɔʀ]1. masculine nouna. ( = lien, corrélation) connection• n'avoir aucun rapport avec or être sans rapport avec qch to have no connection with sth• je viens vous voir rapport à votre annonce (inf) I've come (to see you) about your advertisement► en rapport• être en rapport avec qn ( = en contact) to be in touch with sb• nous n'avons jamais été en rapport avec cette société we have never had any dealings with that company• mettre qn en rapport avec qn d'autre to put sb in touch with sb else► par rapport à ( = comparé à) in comparison with ; ( = en fonction de) in relation to ; ( = envers) with respect tob. ( = relation personnelle) relationship (à, avec with)• rapports sociaux/humains social/human relations• avoir or entretenir de bons/mauvais rapports avec qn to be on good/bad terms with sbd. ( = exposé, compte rendu) reporte. ( = revenu, profit) returnf. (Mathematics, technical) ratio2. compounds* * *ʀapɔʀ
1.
nom masculin1) ( lien) connection, linkfaire/établir le rapport entre — to make/to establish the connection ou link between
n'avoir aucun rapport avec — to have nothing to do with, to have no connection with
les deux événements sont sans rapport — the two events are unrelated ou unconnected
un emploi en rapport avec tes goûts — a job suited to ou that matches your interests
2) ( relations)rapports — relations ( entre between)
avoir or entretenir de bons/mauvais rapports avec quelqu'un — to be on good/bad terms with somebody
3) ( contact)être/se mettre en rapport avec quelqu'un — to be/to get in touch with somebody
4) ( point de vue)5) ( compte rendu) report6) Armée daily briefing ( with roll-call)les rapports — the winnings (de on)
être en plein rapport — [arbres, terres] to be in full yield
8) Mathématique, Technologie ratiole rapport hommes/femmes est de trois contre un — the ratio of men to women is three to one
bon/mauvais rapport qualité prix — good/poor value for money
2.
par rapport à locution prépositive1) ( comparé à) compared with2) ( en fonction de)le nombre de voitures par rapport au nombre d'habitants — the number of cars per head of the population
3) ( vis-à-vis de) with regard to, toward(s)l'attitude de la population par rapport à l'immigration — people's attitudes (pl) to immigration
•Phrasal Verbs:* * *ʀapɔʀ nm1) (= compte rendu) reportIl a écrit un rapport. — He wrote a report.
2) (= lien) connection, linkIl y a un rapport évident entre ces faits. — There's an obvious connection between these events., There's an obvious link between these events.
Je ne vois pas le rapport. — I don't see the connection.
par rapport à (= comparé à) — in relation to, (= à propos de) with regard to
avoir rapport à — to have something to do with, to concern
3) (= proportion) MATHÉMATIQUE, TECHNIQUE ratiole rapport prix/surface — the price/area ratio
4) (= relation) (entre personnes, pays) relationshipIls ont de bons rapports. — They have a good relationship.
5) (rapport sexuel) intercourse6) (= profit) yield, returndes obligations de bon rapport — bonds with a good return, bonds with a high yield
* * *A nm1 ( lien) connection, link; faire/établir le rapport entre to make/to establish the connection ou link between; avoir rapport à qch to have something to do with sth; être sans rapport avec to bear no relation to; n'avoir aucun rapport avec to have nothing to do with, to have no connection with; les deux événements sont sans rapport (entre eux) the two events are unrelated ou unconnected; il y a un rapport étroit entre ces deux phénomènes there is a close connection between the two phenomena; je ne vois pas le rapport! I don't see the connection!; il n'y a aucun rapport de parenté entre eux they're not related; un emploi/salaire en rapport avec mes qualifications a job/salary appropriate to ou that matches my qualifications; un emploi en rapport avec tes goûts a job suited to ou that matches your interests; il faut que la peine soit en rapport avec le délit the punishment must fit the crime; rapport de cause à effet relation of cause and effect; rapport à◑ about, concerning; je viens vous voir rapport à mon augmentation I'm coming to see you about my rise GB ou raise US;2 ( relations) rapports relations; rapport amicaux or d'amitié friendly relations; avoir or entretenir de bons/mauvais rapports avec qn to be on good/bad terms with sb; les rapports entre les deux pays sont tendus/amicaux relations between the two countries are strained/friendly; il a des rapports difficiles avec sa mère he has a difficult relationship with his mother; avoir des rapports○ euph to have intercourse ou sex;3 ( contact) être en rapport avec qn to be in touch with sb; nous sommes en rapport avec d'autres entreprises we have dealings with other companies; se mettre en rapport avec qn to get in touch with sb; mettre des gens en rapport to put people in touch with each other;4 ( point de vue) sous le rapport de from the point of view of; sous ce rapport in this respect; sous tous les rapports in every respect; il est bien sous tous (les) rapports he's a decent person in every way ou respect;5 ( compte rendu) report; rapport officiel official report; rapport de police/commission d'enquête police/select committee report; rapport confidentiel confidential report; rédiger un rapport to draw up a report;6 Mil daily briefing (with roll-call);7 ( rendement) return, yield; ( de pari) les rapports the winnings (de on); investissement d' un bon rapport investment that offers a good return or yield; produire un rapport de 4% to produce a return ou yield of 4%; immeuble de rapport block of flats GB ou apartment block US that is rented out; être en plein rapport [arbres, terres] to be in full yield;8 Math, Tech ratio; dans un rapport de 1 à 10 in a ratio of 1 to 10; le rapport hommes/femmes est de trois contre un the ratio of men to women is three to one; bon/mauvais rapport qualité prix good/poor value for money; changer de rapport Aut, Mécan to change gear.B par rapport à loc prép1 ( comparé à) compared with, in comparison with; le chômage a augmenté par rapport à l'an dernier unemployment increased compared with last year; il est généreux/petit par rapport à son frère he's generous/small compared with his brother; par rapport au dollar/mark against the dollar/German mark;2 ( en fonction de) le nombre de voitures par rapport au nombre d'habitants the number of cars in relation to the number of inhabitants; un angle de 40° par rapport à la verticale an angle of 40° to the vertical; un changement par rapport à la position habituelle du parti a change from the usual party line;3 ( vis-à-vis de) with regard to, toward(s); notre position par rapport à ce problème our position with regard to this problem; l'attitude de la population par rapport à l'immigration people's attitude toward(s) immigration.rapport d'engrenage Aut, Mécan gear ratio; rapport de force ( équilibre) balance of power; ( lutte) power struggle; ils veulent créer un rapport de force en leur faveur they want to tilt the balance of power in their favourGB; je rêve d'une relation sans rapport de force I dream of a relationship free of any power struggle; rapports sexuels sexual relations.[rapɔr] nom masculin1. [compte rendu - généralement] reportrapport détaillé item-by-item report, full rundownrapport financier annual (financial) report ou statementb. (figuré & humoristique) let's hear it then!2. [profit] profit3. [ratio] ratiorapport profit-ventes profit-volume ou profit-to-volume ratioa. [généralement] value for moneyn'avoir aucun rapport avec quelque chose to have no connection with ou to bear no relation to somethingson dernier album n'a aucun rapport avec les précédents her latest record is nothing like her earlier onesc'est sans rapport avec le sujet that's beside the point, that's irrelevantcette décision n'est pas sans rapport avec les récents événements this decision isn't totally unconnected with recent eventsrapport de forces: le rapport de forces entre les deux pays the balance of power between the two countries5. DROIT————————rapports nom masculin pluriel————————de rapport locution adjectivale→ link=immeuble immeubleen rapport avec locution prépositionnelle1. [qui correspond à] in keeping with2. [en relation avec]se mettre en rapport avec quelqu'un to get in touch ou contact with somebodypar rapport à locution prépositionnelle1. [en ce qui concerne] regardingon constate un retrait de l'euro par rapport aux autres monnaies européennes the euro has dropped sharply against other European currencies————————sous le rapport de locution prépositionnellesous tous (les) rapports locution adverbiale‘jeune homme bien sous tous rapports’ ‘respectable young man’ -
6 advertising
сущ.1) рекл. реклама (совокупность каких-л. рекламных объявлений; обычно употребляется с указанием места, где размещается данная реклама)Over 60 percent of alcohol advertising [on television\] is shown during sports programming
Asian governments have attempted to limit excessive consumptions by instituting strict control over the content and amount of advertising in the media.
Advertising [on buses\] is one of the important advertising means to which companies and establishments attach great importance because this type of advertisement is a mobile one seen by all.
two-thirds of the food and drink advertising for children under 12 — две трети всей рекламы продуктов питания для детей младше 12-ти лет
Last month, 10 companies that produce almost two-thirds of the food and drink advertising [for children\] under 12 agreed to start cutting back on advertising junk foods.
No person shall within the city distribute [printed\] advertising by placing it within or upon parked automobiles.
2) рекл. реклама, рекламирование (процесс осуществления рекламы; как правило, употребляется с указанием рекламируемого продукта)Alcohol advertising is the promotion of alcoholic beverages by alcohol producers through a variety of media.
the control of medicines advertising in the UK — контроль за рекламой лекарств в Соединенном Королевстве
ATTRIBUTES: accessory 2. 1), advance 3. 2), aerial 3. 1), agricultural, air 2. 1),
alternative 2. 3), ambient 1. 1), audiovisual, auxiliary 2. 1), block 1. 4) а), boastful, broadcast 2. 1), n1, classified 1. 1), commercial 1. 4) а), comparative, competing 1. 1) а), competitive 1. 2) а), concept 1. 2) а), consumer 1. 1) а), continuity 1. 1) а), controversial 1. 1) а), cooperative 2. 1), n2, coordinated, corporate 1. 2) а), б, corrective 1. 1), creative, deceptive, demographic, denigratory, dissipative, domestic 1. 2) а),
foreign 1) б), global, professional 1. 3) б), regional, repeat 3. 3) б), strategic, superior 3. 1) б), test 3. 3) б), traditional
Syn:See:accessory advertising, advance advertising, advocacy advertising, aerial advertising, agricultural advertising, air advertising, aisle advertising, alternative advertising, ambient advertising, analogy advertising, association advertising, audiovisual advertising, auxiliary advertising, bait advertising, bait and switch advertising, bait-and-switch advertising, bank advertising, banner advertising, bargain advertising, bargain-basement advertising, block advertising, boastful advertising, brand advertising, brand image advertising, brand name advertising, breakthrough advertising, broadcast advertising, burst advertising, business advertising, business paper advertising, business publication advertising, business-to-business advertising, car-card advertising, cause advertising, challenged advertising, charity advertising, children's advertising, cinema advertising, classified advertising, combative advertising, commercial advertising, comparative advertising, comparison advertising, competing advertising, competitive advertising, concept advertising, consumer advertising, continuity advertising, controversial advertising, co-op advertising, cooperative advertising, coordinated advertising, corporate advertising, corporate image advertising, corrective advertising, counter advertising, counteradvertising, coupon advertising, creative advertising, deceptive advertising, demographic advertising, demonstration advertising, denigratory advertising, direct advertising, direct response advertising, direct-action advertising, direct mail advertising, direct-mail advertising, directory advertising, display advertising, dissipative advertising, domestic advertising, door-to-door advertising, educational advertising, electric advertising, electrical advertising, e-mail based advertising, entertaining advertising, ethical advertising, export advertising, eye-catching advertising, factual advertising, false advertising, farm advertising, fashion advertising, film advertising, financial advertising, flexform advertising, follow-up advertising, foreign advertising, fraudulent advertising, full-page advertising, gender advertising, general advertising, generic advertising, global advertising, goodwill advertising, group advertising, hard-sell advertising, hard-selling advertising, heavy advertising, help wanted advertising, high-pressure advertising, house advertising, house-to-house advertising, idea advertising, illuminated advertising, image advertising, impact advertising, indirect action advertising, indirect-action advertising, individual advertising, indoor advertising, industrial advertising, information advertising, informational advertising, informative advertising, in-house advertising, initial advertising, innovative advertising, institutional advertising, in-store advertising, insurance advertising, international advertising, interstate advertising, introductory advertising, intrusive advertising, issue advertising, joint advertising, large-scale advertising, launch advertising, legal advertising, local advertising, mail advertising, mail-order advertising, mass advertising, mass-media advertising, media advertising, military advertising, misleading advertising, mobile advertising, mood advertising, movie theatre advertising, multimedia advertising, multinational advertising, national advertising, non-business advertising, non-commercial advertising, novelty advertising, obtrusive advertising, offbeat advertising, off-season advertising, on-line advertising, on-target advertising, opinion advertising, oral advertising, outdoor advertising, out-of-home advertising, package advertising, periodical advertising, personality advertising, persuasive advertising, point-of-purchase advertising, point-of-sale advertising, political advertising, postal advertising, postcard advertising, poster advertising, postmark advertising, pre-launch advertising, premium advertising, press advertising, prestige advertising, price advertising, primary advertising, print advertising, private sector advertising, problem-solution advertising, procurement advertising, producer advertising, product advertising, product-comparison advertising, professional advertising, promotional advertising, public relations advertising, public sector advertising, public service advertising, public-affairs advertising, public interest advertising, public-issue advertising, public-service advertising, radio advertising, railway advertising, reason-why advertising, recruitment advertising, regional advertising, reinforcement advertising, remembrance advertising, reminder advertising, repeat advertising, retail advertising, retentive advertising, saturation advertising, scented advertising, screen advertising, seasonal advertising, selective advertising, self-advertising, semi-display advertising, show-window advertising, sky advertising, slide advertising, social advertising, social cause advertising, soft-sell advertising, specialty advertising, split-run advertising, spot advertising, store advertising, strategic advertising, street advertising, strip advertising, subliminal advertising, sustaining advertising, switch advertising, tactical advertising, target advertising, taxi top advertising, teaser advertising, television advertising, test advertising, testimonial advertising, tie-in advertising, tombstone advertising, total advertising, trade advertising, trademark advertising, traditional advertising, transformational advertising, transit advertising, transportation advertising, truthful advertising, truth-in-advertising, two-step formal advertising, unacceptable advertising, unfair advertising, untruthful advertising, visual advertising, vocational advertising, wall advertising, word-of-mouth advertising, written advertising, yellow pages advertising, advertising abuse, advertising action, advertising aids, advertising analysis а), advertising appeal, advertising approach, advertising audience, advertising awareness, advertising balance, advertising band, advertising believability, advertising break, advertising brochure, advertising catalogue, advertising circular, advertising claim 1) а), advertising clutter, advertising column, advertising communication, advertising competition 2) а), advertising copy, advertising coupon, advertising credibility, advertising cue, advertising decay, advertising deception, advertising device, advertising emphasis, advertising exaggeration, advertising exposure 2) а), advertising factor а), advertising film, advertising folder, advertising frequency, advertising gift, advertising gimmick, advertising handbill, advertising hoarding, advertising image, advertising impact, advertising impression, advertising influence, advertising insert, advertising intensity, advertising jingle, advertising label, advertising leaflet, advertising letter, advertising literature 1) а), advertising location, advertising magazine, advertising material, advertising matter, advertising media, advertising medium, advertising novelty, advertising operation 2) а), advertising page, advertising pamphlet, advertising panel, advertising penetration, advertising perception, advertising personality, advertising playback, advertising point, advertising posttest, advertising pretest, advertising puffery, advertising pylon, advertising race, advertising readership, advertising recall, advertising response, advertising retention, advertising sample, advertising section 2) а), advertising site, advertising slogan, advertising space, advertising specialty, advertising sponsorship, advertising spoof, advertising spot, advertising standards, advertising structure, advertising supplement, advertising test, advertising testing, advertising text, advertising threshold, advertising time, advertising vehicle, advertising wearout, advertising wedge, Canadian Code of Advertising Standards, Code of Advertising Practice, Defining Advertising goals for Measured Advertising Results, Federal Cigarette Labeling and Advertising Act, ICC Guidelines / Code on Advertising and Marketing on the Internet, ICC International Code of Advertising Practice, ICC International Code of Environmental Advertising, ICC International Codes of Marketing and Advertising Practices, Standard Advertising Register, Standard Directory of Advertising Agencies, Standards of Practice of the American Association of Advertising Agencies, Advertising Association, Advertising Association of the West, Advertising Checking Bureau, Advertising Club of New York, Advertising Council, Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc. 2), Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc.3) рекл. рекламное дело, рекламная деятельность, рекламный бизнес (реклама как вид деятельности безотносительно каких-л. конкретных продуктов; реклама как одна из функций организации)advertising counsellor [consultant\] — рекламный консультант, консультант по рекламе
advertising expert — рекламный эксперт, эксперт по рекламе
Syn:See:above-the-line advertising, below-the-line advertising, flat fee advertising, investment advertising, per inquiry advertising, advertising account, advertising activity, advertising agency, advertising agent, advertising agreement, advertising allowance, advertising analysis б), advertising appropriation, advertising assistant, advertising audit, advertising brief, advertising broker, advertising budget, advertising business, advertising campaign, advertising canvasser, advertising claim 2) б), advertising club, advertising code, advertising community, advertising company, advertising competition 1) б), advertising contract, advertising contractor, advertising control, advertising cooperative, advertising copywriting, advertising cost, advertising coverage, advertising customer, advertising department, advertising director, advertising directory, advertising drive, advertising effect, advertising effectiveness, advertising efficiency, advertising environment, advertising ethics, advertising exchange, advertising executive, advertising expenditures, advertising expenses, advertising exposure 1) б), &3, advertising factor б), advertising firm, advertising guide, advertising industry, advertising injury, advertising landscape, advertising legislation, advertising leverage, advertising liability, advertising linage, advertising literature 2) б), advertising man, advertising management, advertising manager, advertising method, advertising mix, advertising monopoly, advertising network, advertising objective, advertising office, advertising operation 1) б), advertising order, advertising outcome, advertising outlay, advertising output, advertising people, advertising performance, advertising personnel, advertising plan, advertising planner, advertising planning, advertising portfolio, advertising practice, advertising practitioner, advertising professional, advertising programme, advertising purpose, advertising rate, advertising register, advertising representative, advertising research, advertising restrictions, advertising sales agents, advertising schedule, advertising section 1) б), advertising self-regulation, advertising services, advertising specialist, advertising spending, advertising statistics, advertising strategy, advertising substantiation, advertising support, advertising talent, advertising theory, advertising value, advertising variable, advertising weight, media buy, copywriting, advertology
* * *
реклама, рекламирование: использование печатных, теле-, радио- и иных посланий, оплаченных рекламодателем, для благоприятного воздействия на потенциальных покупателей товара или клиентов.* * *размещение объявлений; размещение рекламы; рекламирование. . Словарь экономических терминов .* * *эмоционально окрашенная информация об основных характеристиках отдельных видов страхования и страховых операций с целью формирования устойчивого спроса на страховые услуги-----средство распространения информации и убеждения людей через прессу, телевидение, радиовещание, объявления, плакаты и другим образом -
7 hoarding
сущ.1) эк. тезаврация, тезаврирование (накопление денег и ценностей, что, фактически, означает их изъятие из обращения; в отличие от траты, инвестирования или другой формы активного использования денежных средств)Ant:See:2)а) эк. запасание; накопление (напр., товарных запасов)The government transactions in international forward markets will also curtail speculative hoarding of stocks by traders during critical times of shortages. — Операции государства на международном срочном рынке также уменьшат спекулятивное накопление запасов торговцами во время дефицита.
Large price increases were experienced immediately after the announcement of the embargo, mostly as a result of panic buying and hoarding of stocks. — Значительный рост цен последовал сразу же за объявлением о введении эмбарго, главным образом вследствие панических закупок и накопления запасов.
б) эк., преим. мн. накопленное, запас3) рекл., брит. рекламный щит ( особенно расположенный вдоль дороги); щит для афиш, плакатов и т. п.Syn:See:4) общ. (временный) забор вокруг стройплощадки
* * *
тезаврация: накопление золота или бумажных денег, в отличие от их траты, инвестирования, сбережения в банках (см. saving) или другого активного использования.* * ** * *. . Словарь экономических терминов .* * *Банки/Банковские операциипроцесс изъятия денежных (драгоценных) металлов, монет, банкнот из обращения с целью накопления, а не получения доходов -
8 Werbeaktiva
Werbeaktiva
advertising assets;
• Werbeangebot promotional offer;
• bezahlte Werbeankündigung (Rundfunk) paid announcement;
• Werbeansprache advertising approach;
• Werbeansprache auf dem Wege über das Kind kid appeal;
• Werbeanspruch claim;
• Werbeanstrengung advertising (propaganda) effort;
• große Werbeanstrengung publicity push;
• Werbeanteil advertising share;
• Werbeantwort return, postal (Br.) (mail, US) advertising;
• Werbeantwortdienst business-reply service;
• Werbeantwortkarte business-reply card;
• Werbeanzeige advertisement, ad (US), notification;
• Werbeappell advertising appeal;
• Werbearbeit advertising activities, publicity work;
• Werbeargument advertising angle (point);
• Werbeargument im Text copy point;
• Werbeartikel publicity (promotion, US) article, advertised product;
• Werbeatelier commercial (art) studio;
• Werbeaufschrift advertising label;
• Werbeauftrag advertisement (publicity) order;
• Werbeaufwand publicity (promotional, US) expenses, advertising investment (expenditure);
• Werbeaufwand pro Minute (Fernsehen) cost of time;
• 80% seines Werbeaufwands im Fernsehsektor einsetzen to allocate 80% of its ad budget to television (US);
• Werbeaufwandträger ad spender;
• Werbeausgaben advertising expenditure (costs), publicity expenses;
• Werbeauslage display, advertising layout (US);
• Werbeaussage advertising (sales) message, story, (unbezahlte) plug;
• vergleichende Werbeaussage comparative story;
• Werbeausstellung advertising exhibition;
• Werbeauswüchse advertising extravagance;
• Werbebauten display (publicity) kiosks;
• Werbebehauptung claim;
• Werbebeigabe dealer help;
• Werbebeilage advertising supplement, stuffer (US);
• Werbebeispiel example of advertising;
• Werbebeitrag advertising contribution;
• freiberuflicher Werbeberater advertising consultant;
• fachmännische Werbeberatung expert advertising advice;
• Werbebereich advertising area;
• Werbeberuf advertising profession;
• Werbebestimmungen advertising regulations;
• Werbebotschaft advertising (sales) message, story;
• unbezahlte Werbebotschaft plug (US sl.);
• Werbebräuche advertising practices;
• Werbebrief sales (advertising) letter;
• nachfassender Werbebrief follow-up letter;
• Werbebroschüre [publicity] leaflet, brochure;
• kleine Werbebroschüre booklet;
• Werbebüro advertising agency (contractors), publicity bureau (office), (für Arbeitskräfte) recruiting office;
• Werbechef advertising (promotion, US) manager;
• Werbedienst advertising service;
• Werbedirektor advertising (publicity) director (manager);
• Werbedrucksache advertising matter, broadsheet, broadside. -
9 alternative
1. сущ.общ. вариант; альтернативаWe have no alternative. — У нас нет иного выхода.
Syn:alternate 1. 1)2. прил.1) общ. альтернативный ( один из нескольких возможных)We have several alternative plans. — У нас есть несколько альтернативных планов.
See:alternative delivery procedure, alternative director, alternative payee, alternative trade, alternative budget, alternative employment, alternative plan2) общ. взаимоисключающий3) общ. нетрадиционный, альтернативный (о поведении, культуре и т. п.)alternative energy sources such as solar, geothermal, wind, biomass, and hydro energy — альтернативные [нетрадиционные\] источники энергии такие как солнечная, геотермальная энергия, энергия ветра, энергия биомассы и гидроэнергия
See: -
10 originator
сущ.1)а) общ. основоположник, создатель (теории и т. п.)б) общ. автор, создатель; изобретательSee:в) с.-х. оригинатор, создатель (автор сорта и т. п.)2)а) общ. инициатор (какой-л. операции)б) фин., банк. = originating investment bankerв) банк. инициатор платежа* (лицо, отдавшее приказ о денежном переводе, платеже через клиринговую систему)See:clearing system, originating depository financial institution, receiving depository financial institutionг) фин., банк. инициатор* (банк или иное лицо, предоставляющее кредиты, а затем объединяющее полученные долговые обязательства в пул, продаваемый другому лицу или используемый в качестве обеспечения выпуска ценных бумаг)See:д) фин., банк. = drawer 3),3) общ. адресант, отправитель (телеграммы и т. п.)
* * *
1) поставщик бизнеса, инициатор операций; 2) банк или другое учреждение, предоставившее ипотечный кредит, который попал в пул ипотек на вторичном рынке; банк, который собирает такие пулы ипотек для перепродажи; 3) инвестиционный банк, работающий с потенциальным эмитентом ценных бумаг со стадии самого раннего планирования займа и обычно назначаемый менеджером гарантийного синдиката; = originating investment banker; 4) лицо (банк), отдавшее приказ о денежном переводе, платеже через клиринговую систему.* * *. . Словарь экономических терминов .* * *Ценные бумаги/Биржевая деятельность1. инвестиционный банк, организующий выпуск новых ценных бумаг2. лицо, отдавшее приказ о денежном переводе -
11 plan
1. n1) план, программа2) проект3) план, схема
- action plan
- adaptation plan
- additional plan
- advertisement plan
- advertising plan
- allocation plan
- amended plan
- annual plan
- approved plan
- assistance plan
- balanced plan
- basic plan
- bonus plan
- borrowing plan
- buffer stock plan
- bungled plan
- business plan
- capacity plan
- capital investment plan
- capital spending plan
- cargo plan
- cash profit sharing plan
- coherent plan
- combined plan
- common plan
- complete plan
- comprehensive plan
- concrete plan
- consolidated financial plan
- consumption plan
- contingency plan
- conversion plan
- coordinated plan
- cost accounting plan
- cost finding plan
- counter plan
- credit plan
- cropping plan
- currency plan
- currency receipt plan
- current plan
- daily plan
- delivery plan
- development plan
- dividend reinvestment plan
- dividend rollover plan
- draft plan
- economic plan
- elaborate plan
- employee profit sharing plan
- employee stock ownership plan
- employer retirement plan
- employment plan
- enterprise plan
- environmental action plan
- export plan
- extra plan
- family assistance plan
- feasible plan
- finance plan
- financial plan
- financial incentive plan
- financing plan
- fixed plan
- front-end load plan
- general plan
- general building plan
- general work plan
- government's tax plans
- health insurance plan
- housing development plan
- implementation plan
- import plan
- income plan
- inspection plan
- installment plan
- interlocking cost plan
- investment plan
- issue plan
- loading plan
- long-range plan
- long-term plan
- management plan
- marketing plan
- master plan
- medium-term plan
- multiple time plan
- multistage plan
- national economic plan
- objectionable plan
- operating plan
- operational plan
- optimal plan
- organization plan
- organizing plan
- output plan
- overall plan
- package plan
- packaged mortgage plan
- pay plan
- pay-as-you-go plan
- payroll savings plan
- pension plan
- periodic average inventory plan
- perspective plan
- piece rate plan
- practicable plan
- preliminary plan
- private equity plan
- procurement plan
- production plan
- profit plan
- profit-sharing plan
- projected plan
- promotional plan
- purchase plan
- qualification plan
- quality assurance plan
- quarterly plan
- quota plan
- recapitalization plan
- redemption plan
- rescheduling plan
- rescue plan
- research plan
- restructuring plan
- retirement plan
- revised plan
- revitalization plan
- rough plan
- selective driver plan
- sales plan
- sample plan
- sampling plan
- sequential sampling plan
- short-range plan
- short-term plan
- single-sample plan
- site plan
- slack plan
- specific cost inventory plan
- spending plan
- staff retirement plan
- standard cost inventory plan
- state plan
- stock option plan
- stowage plan
- summary plan
- supply plan
- support plan
- tax-sheltered annuity plan
- technical development plan
- time-off plan
- tonnage plan
- turnover plan
- unacceptable plan
- underestimated plan
- understated plan
- unified accounts plan
- wage plan
- wage-incentive plan
- weighted average inventory plan
- workable plan
- yearly plan
- plan for a year
- plan of cash turnover
- plan of deliveries
- plan of development
- plan of distribution
- plan of diversification
- plan of measures
- plan of production and sales
- plan of reduction of production cost
- plan of reorganization
- plan of shipments
- plan of supplies
- above plan
- according to plan
- on a plan
- up to a plan
- abandon a plan
- adhere to a plan
- adjust a plan
- alter a plan
- approve a plan
- build plans
- carry out a plan
- change a plan
- coordinate plans
- deviate from a plan
- draw up a plan
- elaborate a plan
- execute a plan
- finance a plan
- fit into plans
- fulfil a plan
- fund a plan
- go ahead with one's plans
- implement a plan
- incorporate in a plan
- interfere with plans
- launch a plan
- make plans
- map up a plan
- modify a plan
- negotiate a plan
- offer a plan
- outline a plan
- overfulfil a plan
- prepare a plan
- project a plan
- propose a plan
- put forward a plan
- realize a plan
- reconsider a plan
- refine a plan
- revise a plan
- sanction a plan
- shape a plan
- spoil plans
- submit a plan
- tone down plans
- unfold a plan
- upset plans
- work out a plan2. v3) намереваться
- plan ahead -
12 помещать
несовер. - помещать;
совер. - поместить( кого-л./что-л.)
1) place, put, locate, position, set, bestow, stand;
invest фин. помещать отдельно ≈ to set apart
2) (поселять) lodge, accommodate, put up;
settle
3) (в газете) insert, publishпомещ|ать -, поместить (вн.)
1. (поставить, положить куда-л.) put* (smth.), place (smth.) ;
~ книги на полку put* the books on a shelf*;
2. (предоставлять помещение) put* (smb.), accommodate (smb.) ;
поместить туристов в гостиницу accommodate/put* tourists in a hotel;
3. (вкладывать) invest (smth.), deposit( smth.) ;
~ капитал invest capital;
~ свои деньги в сбербанк deposit one`s money with the savings-bank;
4. (публиковать где-л.) put* (smth.), publish (smth.) ;
поместить статью в газете put* an article in a newspaper;
поместить объявление в газете place/put* an advertisement in a newspaper;
~аться, поместиться
5. (вмещаться) get* in;
(о вещах) go* in, fit in;
здесь все не поместятся there is not enough room here for everybody;
6. (поселяться) install one self, take* up one`s lodging;
7. тк. несов. (находиться) be* situated;
~ение с.
8. (капитала) investment, investing;
(объявление и т. п.) putting, placing;
9. (здание) building, house;
premises pl. ;
жилое ~ение dwelling-house;
living quarters pl. ;
служебное ~ение office premises;
выставочное ~ение exhibition grounds pl., showroom;
снять ~ение rent/lease/take* on lease premises;
~ение для статистов кино extra`s room.Большой англо-русский и русско-английский словарь > помещать
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13 Platzierung
Platzierung f 1. BÖRSE placement, placing (im Wertpapiergeschäft); 2. V&M insertion, positioning (Anzeige)* * *f 1. < Börse> im Wertpapiergeschäft placement, placing; 2. <V&M> Anzeige insertion, positioning* * *Platzierung
(Anzeige) position, location, (Gelder) investment, placement, (Wertpapiere) negotiation, placing, sale;
• besondere Platzierung special position, individual location;
• bevorzugte Platzierung (Anzeige) preferred (full) position, (Außenwerbung) head-on location;
• vereinbarte Platzierung (Anzeige) fixed positioning;
• vorgeschriebene Platzierung (Anzeige) stated position;
• zugesagte Platzierung (Anzeige) guaranteed position;
• erstmalige Platzierung von Aktien first-time placement of shares;
• Platzierung einer Anleihe negotiation of a loan;
• Platzierung einer Anzeige position of an advertisement;
• Platzierung ohne Berücksichtigung von Sonderwünschen (Anzeige) ordinary position;
• Platzierung außerhalb des Publikumsverkehrs tap issue (Br.);
• Platzierung oben rechts (Anzeige) topright position;
• Platzierung von Wertpapieren beim Publikum placing securities with the public;
• Platzierung eines Zeitungsartikels putting in of an article. -
14 Einlagenansturm abstoppen
Einlagenansturm abstoppen
to stop a run on deposits;
• Einlagenbestand deposits in a bank;
• Einlagenbuch passbook, deposit (bank) book;
• Einlagenentwicklung development of deposits;
• Einlagengarantie bank guaranty (US);
• Einlagenhöhe amount of money invested;
• Einlagenkapital paid-in (US) (invested, advanced) capital, contribution, (Anfangskapital) initial (opening) capital, original investment;
• Einlagenkündigung notice of withdrawal of funds;
• Einlagenpolitik deposit policy;
• landeszentralbankfreie Einlagensumme reserve-free base figure (US);
• Einlagenversicherung federal-deposit insurance (US);
• Einlagenversicherungsfonds Permanent Insurance Fund (US);
• Einlagenverzinsung mit 4% allowance of 4% interest on deposits;
• Einlagenwerbung advertisement for deposits (Br.);
• Einlagenzinssatz deposit rate;
• Einlagenzuwachs increase of deposits.Business german-english dictionary > Einlagenansturm abstoppen
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15 empleo
m.1 use (uso).2 employment (trabajo).estar sin empleo to be out of workoficina de empleo ? job centerpleno empleo full employmentempleo compartido job sharingempleo comunitario community serviceempleo juvenil youth employment3 job, employment, occupation, post.pres.indicat.1st person singular (yo) present indicative of spanish verb: emplear.* * *1 (trabajo) occupation, job2 PLÍTICA employment3 (uso) use\sin empleo unemployed, out of work, joblessempleo juvenil youth employment* * *noun m.1) employment2) use, usage* * *SM1) (=uso) use; [de tiempo] spending; (Com) investment2) (=trabajo) employment, workoficina de empleo — ≈ employment agency
3) (=puesto) job, postbuscar un empleo — to look for a job, seek employment
* * *1)a) ( trabajo) employmentb) ( puesto) job2) ( uso) use* * *1)a) ( trabajo) employmentb) ( puesto) job2) ( uso) use* * *empleo11 = employment.Ex: Under WOMEN -- EMPLOYMENT, for instance, are listed works on the health and safety hazards of employment, the wages of employment, the problems of mothers, married and/or single women and employment, and so on.
* antes de conseguir empleo = preappointment.* anuncio de empleo = job advertisement.* buscador de empleo = job applicant, job seeker.* buscar empleo = seek + employment.* búsqueda de empleo = job searching, job hunting.* centro de ayuda al empleo = job-help centre.* creación de empleo = job creation.* después de conseguir empleo = postappointment.* empleo atípico = atypical employment.* empleo ilegal = illegal work.* empleo irregular = irregular employment.* empleo precario = precarious employment.* feria del empleo = job fair, career fair.* hacer que Alguien pierda el empleo = put + Nombre + out of work.* oferta de empleo = career opportunity, job vacancy, job opportunities, job placement, career option, employment opportunity.* oficina de empleo = employment centre, employment bureau, job centre, labour exchange.* segregación en el empleo = job segregation, employment segregation.* seguridad en el empleo = employment protection and safety.* sin empleo = jobless.* solicitante de empleo = job applicant.* solicitud de empleo = job application.* tener un segundo empleo = moonlight, work + a second job.empleo2= exercise, employment, use, usage, utilisation [utilization, -USA].Ex: A poorly structured scheme requires the exercise of a good deal of initiative on the part of the indexer in order to overcome or avoid the poor structure.
Ex: Through the employment of such implicitly derogatory terminology librarians virtually give themselves licence to disregard or downgrade the value of certain materials.Ex: Systematic mnemonics is the use of the same notation for a given topic wherever that topic occurs.Ex: Changes in usage of terms over time can also present problems = Los cambios en el uso de los términos con el transcurso del tiempo también pueden presentar problemas.Ex: On occasions it is necessary to adopt an order or arrangement which leads to the efficient utilisation of space.* * *A1 (trabajo) employmentla creación de empleo the creation of employment o of jobsun crecimiento del empleo an increase in the number of people in employment2 (puesto) jobtiene un buen empleo she has a good jobestá sin empleo she's out of workha sido suspendido de empleo y sueldo he has been suspended without payCompuesto:community workB (uso) use[ S ] modo de empleo instructions for use* * *
Del verbo emplear: ( conjugate emplear)
empleo es:
1ª persona singular (yo) presente indicativo
empleó es:
3ª persona singular (él/ella/usted) pretérito indicativo
Multiple Entries:
emplear
empleo
emplear ( conjugate emplear) verbo transitivo
1
2 ( usar) ‹energía/imaginación/material› to use
emplearse verbo pronominal (esp AmL) to get a job
empleo sustantivo masculino
1
2 ( uso) use;
( on signs) modo de empleo instructions for use
emplear verbo transitivo
1 (utilizar) to use
(esfuerzo, tiempo) to spend: empleó varias horas en terminar el dibujo, it took him a few hours to finish the picture
2 (a un trabajador) to employ
empleo sustantivo masculino
1 (trabajo asalariado) job
estar sin empleo, to be unemployed
Pol employment
2 (utilización) use
modo de empleo, instructions for use
' empleo' also found in these entries:
Spanish:
candidata
- candidato
- colocar
- colocación
- costar
- emplear
- fichar
- función
- incorporarse
- INEM
- informe
- jugarse
- oferta
- oficina
- puesta
- puesto
- rebajar
- recomendación
- regulación
- rumbo
- seguridad
- suspensión
- trabajo
- vacante
- bolsa
- cazar
- cesante
- chamba
- concursante
- conseguir
- futuro
- mierda
- modo
- ocupación
- ofrecer
- pega
- solicitar
- ubicar
- varado
English:
analyst
- antidepressant
- begin
- debate
- direction
- ease
- employment
- engage
- in
- instruction
- instrumental
- job
- job centre
- job hunting
- job seeker
- knowledge
- moonlight
- resign
- risk
- seasonal
- situation
- steady-job
- stop
- try
- use
- work
- employ
- full
* * *empleo nm1. [uso] use;modo de empleo instructions for use2. [trabajo] employment;la precariedad del empleo job insecurityempleo comunitario community service;empleo juvenil youth employment;empleo temporal temporary employment3. [puesto] job;un empleo de oficinista an office job;estar sin empleo to be out of work;estar suspendido de empleo y sueldo to be suspended without pay4. Mil rank* * *m1 employment;crear empleo create employment o jobs;plan de empleo employment plan;pleno empleo full employment2 ( puesto) job3 ( uso) use;modo de empleo instructions for use pl, directions pl* * *empleo nm1) ocupación: employment, occupation, job2) : use, usage* * *empleo n1. (puesto de trabajo) job2. (trabajo) employment3. (uso) use -
16 media
рек. засоби реклами; засоби поширення рекламиканали зв'язку, через які поширюється інформація, реклама (advertisement); ♦ засоби реклами розподіляються на чотири основні категорії: засоби друкованої реклами (print media) — газети, журнали, бюлетені тощо; засоби мовлення / електронні засоби поширення інформації (broadcast media/electronic media) — телебачення, радіо тощо; засоби зовнішньої реклами (out-of-home media) — напр. рекламний щит, плакат; засоби прямої поштової реклами (direct-mail media) — каталоги та інші друковані матеріали, що розсилаються поштою на підставі списків, які закуповують рекламодавці═════════■═════════advertising media засоби реклами • засоби поширення реклами; advertising-subsidized media засоби поширення реклами, субсидовані за рахунок реклами; advertising-supported media засоби поширення інформації, які користуються підтримкою реклами; audience-supported media засоби інформації, які фінансуються за рахунок аудиторії; basic media основні засоби реклами; broadcast media засоби теле-, радіомовлення • засоби мовленнєвої реклами; consumer(-interest) media засоби реклами, розраховані на широкого споживача; costly media дорогі засоби реклами; direct media засоби прямої реклами; direct-mail media засоби прямої поштової реклами; display media ілюстративно-зображальні засоби реклами • аудіовізуальні засоби реклами; electronic media електронні засоби поширення інформації; ethnic media засоби реклами, розраховані на охоплення етнічних груп • засоби реклами етнічної спрямованості; indirect media засоби знеособленого рекламного виходу; industrial media засоби реклами, орієнтовані на сферу промисловості; international media міжнародні засоби поширення реклами; local media місцеві засоби реклами; marketing media засоби поширення маркетингової інформації; measured media засоби реклами, охоплені статистичним обліком; national media загальнонаціональні засоби реклами; out-of-home media засоби зовнішньої реклами; passive media засоби реклами пасивного сприймання; primary media основні засоби реклами; print media засоби друкованої реклами; published media засоби друкованої реклами; recruitment media засоби реклами працевлаштування; selective media добірні засоби реклами • засоби реклами вибіркового впливу; space-organized media засоби реклами, орієнтовані на використання простору площі; specialized media спеціалізовані засоби реклами; supporting media допоміжні засоби реклами; time-organized media засоби реклами, організовані за часовим принципом; visual media візуальні засоби реклами; wall media засоби настінної реклами═════════□═════════media analysis аналіз рекламної діяльності; media buy купівля місця і часу в засобах реклами; media buyer рекламний агент • спеціаліст із засобів поширення реклами; media buying купівля послуг засобів поширення реклами; media centre центр реклами; media class категорія засобів реклами; media combination комбінування різних засобів реклами; media consumption користування засобами реклами; media coverage зона впливу, яка покрита засобами реклами; media department відділ засобів реклами; media director директор відділу засобів поширення реклами; media insertion schedule розклад рекламних оголошень; media investment асигнування на засоби реклами; media market ринкова зона, яка охоплена засобами реклами; media mix комбінування засобів реклами; media objective формування мети поширення реклами; media plan план користування засобами реклами; media planner укладач плану користування засобами реклами; media planning планування користування засобами реклами; media reach охоплення засобом реклами; media research дослідження засобів реклами; media survey обстеження охоплення засобами реклами; media vehicle розповсюджувач засобів реклами; to carry out media analysis виконувати/виконати аналіз рекламної діяльності; to carry out media planning виконувати/виконати план користування засобами реклами -
17 rate
1. n1) норма; размер2) ставка, тариф; такса; расценка3) курс (валюты, ценных бумаг); цена4) скорость, темп5) процент, доля; коэффициент6) разряд, сорт7) местный налог; коммунальный налог
- accident rate
- accident frequency rate
- accounting rate
- accumulated earnings tax rate
- accumulated profits tax rate
- actuarial rate
- administered rate
- ad valorem
- advertising rate
- advertisement rate
- agreed rate
- air freight rates
- all-commodity rate
- all-in rate
- amortization rate
- annual rate
- annual average growth rate
- annual interest rate
- annualized rate of growth
- annual percentage rate
- annual production rate
- anticipated rate of expenditures
- any-quantity rate
- applicable rate
- area rate
- average rate
- average rate of return
- average annual rate
- average growth rate
- average tax rate
- average weighted rate
- backwardation rate
- baggage rate
- bank rate
- bank discount rate
- bank's repurchase rate
- base rate
- base lending rate
- basic rate
- rate rate of charge
- basing rate
- basis rate
- benchmark rate
- benchmark overnight bank lending rate
- berth rate
- bill rate
- birth rate
- blanket rate
- blended rate
- bond rate
- bonus rates
- borrowing rate
- bridge rate
- broken cross rates
- broker loan rate
- bulk cargo rate
- burden rate
- buyer's rate
- buying rate
- cable rates
- call rate
- call loan rate
- call money rate
- capacity rate
- capital gain rate
- capitalization rate
- carload rate
- carrier rate
- carrying over rate
- cash rate
- ceiling rate
- central rate
- cheque rate
- check rate
- class rate
- clearing rate
- closing rate
- collection rate
- column rate
- combination rate
- combination freight rate
- combination through rate
- combined rate
- commercial bank lending rates
- commission rate
- commitment rate
- commodity rate
- common freight rate
- compensation rate
- compound growth rate
- composite rate
- concessionary interest rate
- conference rate
- consumption rate
- container rate
- contango rate
- conventional rate
- conventional rate of interest
- conversion rate
- cost rate
- coupon rate
- credit rates
- cross rate
- cross-over discount rate
- crude rate
- curb rate
- currency rate
- current rate
- current rate of exchange
- customs rate
- cutback rate
- daily rate
- daily wage rate
- day rate
- death rate
- deck cargo rate
- default rate
- demand rate
- demurrage rate
- departmental overhead rate
- deposit rate
- deposit interest rate
- depreciation rate
- discharging rates
- discount rate
- dispatch rate
- distress rate
- dividend rate
- double exchange rate
- downtime rate
- drawdown rate
- drawing rate
- dual rate
- duty rate
- earned rate
- earning rate
- economic expansion rate
- economic growth rate
- effective rate
- effective rate of return
- effective annual rate
- effective exchange rate
- effective tax rate
- employment rate
- enrollment rate
- equalizing discount rate
- equilibrium exchange rate
- equilibrium growth rate
- estimated rate
- euro-dollar exchange rate
- evaluated wage rate
- exchange rate
- exchange rate to the dollar
- existing rates
- exorbitant rate
- exorbitant interest rate
- expansion rate
- expenditure rate
- export rate
- express rate
- extraction rate
- face interest rate
- failure rate
- fair rate of exchange
- favourable rate
- final rate
- financial internal rate of return
- fine rate
- first rate
- fixed rate
- fixed rate of exchange
- fixed rate of royalty
- fixed interest rate
- flat rate
- flexible exchange rate
- floating rate
- floating exchange rate
- floating interest rate
- floating prime rate
- floor rate of exchange
- fluctuant rate
- fluctuating rate
- forced rate of exchange
- foreign rate
- foreign exchange rate
- forward rate
- forward exchange rate
- free rate
- free exchange rate
- freight rate
- future rate
- general rates
- general rate of profit
- general cargo rates
- going rate
- going market rate
- going wage rates
- goods rate
- graduated rate
- group rate
- growth rate
- guaranteed wage rate
- handling rate
- high rate
- high rate of exchange
- high rate of productivity
- higher rate
- hiring rate
- hotel rates
- hourly rate
- hourly wage rate
- hurdle rate
- illness frequency rate
- import rate
- incidence rate
- income tariff rates
- increment rate
- individual tax rate
- inflation rate
- info rate
- inland rate
- insurance rate
- insurance premium rate
- interbank rate
- interbank overnight rate
- interest rate
- interest rate on loan capital
- internal rate of return
- job rates
- jobless rate
- key rates
- labour rates
- leading rate
- legal rate of interest
- lending rate
- less-than-carload rate
- liner rates
- liner freight rates
- loading rates
- loan rate
- loan-recovery rate
- local rate
- Lombard rate
- London Interbank Offered Rate
- London money rate
- long rate
- low rate
- lower rate
- margin rate
- marginal rate
- marginal tax rate
- marine rate
- marine transport rate
- market rate
- market rate of interest
- maximum rate
- maximum individual tax rate
- mean rate of exchange
- mean annual rate
- measured day rate
- members rate
- merchant discount rate
- minimum rate
- mixed cargo rate
- minimum lending rate
- minimum tax rate
- mobilization rate
- moderate rate
- monetary exchange rate
- money rate of interest
- money market rate
- monthly rate
- monthly rate of remuneration
- mortgage rate
- mortgage interest rate
- multiple rate
- multiple exchange rate
- municipal rates
- national rate of interest
- natural rate of growth
- natural rate of interest
- negative interest rate
- net rate
- New York interbank offered rate
- nominal interest rate
- nonconference rate
- nonresponse rate
- obsolescence rate
- occupational mortality rate
- offered rate
- official rate
- official rate of discount
- official exchange rate
- one-time rate
- opening rate
- open-market rates
- operating rate
- operation rate
- option rate
- ordinary rate
- output rate
- outstripping growth rate
- overdraft rate
- overhead rate
- overnight rate
- overtime rate
- paper rate
- parallel rate
- parcel rate
- par exchange rate
- parity rate
- par price rate
- part-load rate
- passenger rate
- pay rates
- pegged rate
- pegged exchange rate
- penalty rate
- penalty interest rate
- percentage rate of tax
- per diem rates
- personal income tax rate
- piece rate
- piecework rate
- port rates
- postal rate
- posted rate
- power rate
- preferential rate
- preferential railroad rate
- preferential railway rate
- present rate
- prevailing rate
- prime rate
- priority rates
- private rate of discount
- private market rates
- production rate
- profit rate
- profitability rate
- profitable exchange rate
- progressive rate
- proportional rate
- provisional rate
- purchase rates
- purchasing rate of exchange
- quasi-market rate
- rail rates
- railroad rates
- railway rates
- real economic growth rate
- real effective exchange rate
- real exchange rate
- real interest rate
- reciprocal rate
- redemption rate
- rediscount rate
- reduced rate
- reduced tax rate
- reduced withholding tax rate
- reference rate
- refinancing rate
- reject frequency rate
- remuneration rate
- renewal rate
- rental rate
- repo rate
- response rate
- retention rate
- retirement rate of discount
- royalty rate
- ruling rate
- sampling rate
- saving rate
- scrap frequency rate
- seasonal rates
- second rate
- sellers' rate
- selling rate
- settlement rate
- shipping rate
- short rate
- short-term interest rate
- sight rate
- single consignment rate
- soft lending rate
- space rate
- special rate
- specified rate
- spot rate
- stable exchange rate
- standard rate
- standard fixed overhead rates
- standard variable overhead rates
- standard wage rate
- statutory tax rate
- steady exchange rate
- step-down interest rate
- stevedoring rates
- stock depletion rate
- straight-line rate
- subsidized rate
- survival rate
- swap rate
- tariff rate
- tax rate
- taxation rate
- tax withholding rate
- telegraphic transfer rate
- temporary rate
- third rate
- through rate
- through freight rate
- time rate
- time wage rate
- today's rate
- top rate
- total rate
- trading rate
- traffic rate
- tramp freight rate
- transit rate
- transportation rate
- treasury bill rate
- turnover rate
- two-tier rate of exchange
- unacceptable rate
- unemployment rate
- uniform rates
- uniform business rate
- unofficial rate
- unprecedented rate
- utilization rate
- variable rate
- variable interest rate
- variable repo rate
- volume rate
- wage rate
- wage rate per hour
- wastage rate
- wear rate
- wear-out rate
- wholesale rate
- worker's rate
- year-end exchange rate
- zero interest rate
- zone rate
- rate for advances against collateral
- rate for advances on securities
- rate for cable transfers
- rate for a cheque
- rates for credits
- rates for currency allocations
- rate for loans
- rate for loans on collateral
- rate for mail transfers
- rate for telegraphic transfers
- rate in the outside market
- rate of accumulation
- rates of allocation into the fund
- rate of allowance
- rate of assessment
- rate of balanced growth
- rates of cargo operations
- rate of change
- rate of charge
- rate of commission
- rate of compensation
- rate of competitiveness
- rate of conversion
- rate of corporate taxation
- rate of cover
- rate of currency
- rates of currency allocation
- rate of the day
- rate of demurrage
- rate of dependency
- rate of depletion
- rate of deposit turnover
- rate of depreciation
- rate of development
- rate of discharge
- rate of discharging
- rate of discount
- rate of dispatch
- rate of duty
- rate of exchange
- rate of expenditures
- rate of expenses
- rate of foreign exchange
- rate of freight
- rate of full value
- rate of growth
- rate of increase
- rate of increment
- rate of inflation
- rate of input
- rate of insurance
- rate of interest
- rate of interest on advance
- rate of interest on deposits
- rate of investment
- rate of issue
- rates of loading
- rates of loading and discharging
- rate of natural increase
- rates of natural loss
- rate of option
- rate of pay
- rate of premium
- rate of price inflation
- rates of a price-list
- rate of production
- rate of profit
- rate of profitability
- rate of reduction
- rate of remuneration
- rate of return
- rate of return on capital
- rate of return on the capital employed
- rate of return on net worth
- rate of royalty
- rate of securities
- rate of stevedoring operations
- rates of storage
- rate of subscription
- rate of surplus value
- rate of taxation
- rate of turnover
- rate of unloading
- rate of use
- rate of wages
- rate of work
- rates on credit
- rate on the day of payment
- rate on the exchange
- rate per hour
- rate per kilometre
- at the rate of
- at the exchange rate ruling at the transaction date
- at a growing rate
- at a high rate
- at a low rate
- at present rates
- below the rate
- accelerate the rate
- advance the rate of discount
- align tax rates
- apply tariff rates
- boost interest rates
- boost long-term interest rates
- boost short-term interest rates
- charge an interest rate
- cut rates
- cut interest rates by a quarter point
- determine a rate
- establish a rate
- fix a rate
- grant special rates
- increase rates
- maintain high interest rates
- levy rates
- liberalize interest rates
- liberalize lending rates
- lower the rate of return
- mark down the rate of discount
- mark up the rate of discount
- prescribe rates
- quote a rate
- raise a rate
- reduce a rate
- reduce turnover rates of staff
- revise rates
- set rates
- slash interest rates
- step up the rate of growth
- suspend a currency's fixed rate
- upvalue the current rate of banknotes
- slow down the rate2. v1) оценивать, определять стоимость, устанавливать цену
- rate local and offshore funds
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